Africa Has the Customers. So Why Are the Headquarters Abroad?
Companies like Moniepoint, Flutterwave, and OPay have built significant parts of their growth on the African market, particularly Nigeria. Yet many African startups that begin here eventually move their corporate headquarters abroad.
Why Most Companies Fail to Scale in Africa: It’s Not Demand, It’s Distribution
Most companies that fail to scale across African markets do not fail because of demand. They fail because of distribution.